Small Business Saturday holds a special place in Federal Way's heart, dedicated to celebrating and bolstering the small businesses that infuse our community with its unique vibrancy. Taking place on November 25, 2023, the first Saturday after Thanksgiving, this occasion presents an exceptional opportunity for both local business proprietors and residents to unite and make a meaningful impact. Learn how Federal Way's small business owners can effectively promote themselves on Small Business Saturday, and how our community members can maximize this day by patronizing their beloved local shops! #ShopLocalFederalWay


Promoting Your Business on Small Business Saturday!

Create a Buzz - Update Your Marketing Materials:

  • Start early by letting your customers know about your participation in Small Business Saturday through your website, email newsletters, social media posts, and in-store signage.
  • Tease special promotions, discounts, or exclusive offers to build anticipation. Use the hashtag #ShopLocalFederalWay

Get Free Marketing Materials, Business Resources, and Exposure from American Express:

  • American Express offers several valuable resources and support for small businesses including their Merchant Content Hub. One such resource is the newly launched Small Business Saturday page known as "Business Class," which is designed to provide small and medium-sized businesses (SMBs) with insights, tips, and inspirational content to aid in their growth. Additionally, small businesses can enhance their visibility among shoppers by adding their information to American Express's "Shop Small" map.

Decorate and Engage:

  • Dress up your store or website with Small Business Saturday-themed decorations and signage. A festive atmosphere can draw more customers.
  • Consider hosting events or activities in-store or online to engage with your audience and provide a memorable shopping experience.
  • Partner with nearby businesses to cross-promote one another. Joint marketing efforts can expand your reach and attract new customers.

Showcase Your Unique Story:

  • Small businesses often have compelling origin stories. Share yours on your website and social media to connect with customers on a personal level.

Leverage Social Media:

  • Use popular platforms like Facebook, TikTok, and Instagram to promote your business. Create eye-catching posts, engage with customers, and use relevant hashtags like #SmallBusinessSaturday.
  • User-Generated Content - Humanize your brand with customer testimonials and encourage your customers to share their experiences.
  • Contests and Giveaways - Create fun engagement opportunities for local shoppers with online giveaways for liking, tagging, and sharing your content!

Email Marketing:

  • Send out email reminders to your subscribers about your Small Business Saturday offerings. Personalize your emails and make them visually appealing.
  • Offer exclusive discounts or promotions for subscribers to incentivize their engagement and purchases.
  • Use storytelling to connect with your audience, sharing the significance of Small Business Saturday and your role in the community.

Supporting Small Businesses on Small Business Saturday!

Plan Ahead:

  • Research local businesses in your area and make a list of the ones you'd like to support. Check their websites and social media pages for special offers and promotions.

Shop Local:

  • Prioritize local businesses over big chains on Small Business Saturday. By doing so, you're contributing to the growth of your community.

Share on Social Media:

  • Share your Small Business Saturday finds on social media with the hashtag #SmallBusinessSaturday to encourage your friends and followers to join in. Use the hashtag #ShopLocalFederalWay

Leave Reviews:

  • After making a purchase, leave positive reviews on review sites like Yelp or Google. Your feedback can significantly boost a small business's online reputation.

Refer Friends & Family:

  • Spread the word about your favorite local businesses to your friends and family. Personal recommendations are invaluable for small businesses.

Be Patient and Respectful:

  • Keep in mind that small businesses may be busier than usual on Small Business Saturday. Be patient and respectful, and remember that you're supporting their dreams and livelihoods.

Small Business Saturday is a wonderful occasion to celebrate the small businesses that make our communities thrive. Whether you're a business owner looking to promote your offerings or a shopper eager to support local shops, following the tips outlined in this article will help make the most of this special day. By coming together, we can help small businesses thrive and continue to be the heart and soul of our neighborhoods.